Scaling beyond Amazon · 27 articles
Scaling Beyond Amazon
Scaling beyond a marketplace means selling the same product to businesses that buy cases and resell them. Three doors exist. Direct wholesale, where you find a store and invoice it yourself. Wholesale marketplaces, where buyers browse a catalog and you pay a commission. Your own B2B storefront, where approved accounts log in and see trade pricing. Beyond those sits export, where a distributor buys in bulk and owns a territory.
A few decisions do most of the damage. Keep your marketplace price and your stockists' shelf price aligned, or your own listing undercuts the stores you just signed. Do not treat wholesale as a clearance channel for slow inventory; stores reorder what sells, not what you needed to move. Build the boring parts before the first order rather than after: a line sheet, a case pack, freight terms and a way to accept a purchase order.
The hard part is cash, not demand. Marketplace revenue arrives in days. A wholesale order ships now and pays in thirty or sixty, and larger buyers add costs before a single case moves: EDI, routing guides, labeling. The trap is treating a first chain order as a win and financing it out of working capital that was already committed to inventory you have not sold yet.
Start with the guide to selling off Amazon and the comparison of Amazon FBA fees against wholesale margin, so you can see what a case order is worth next to a month of marketplace sales. Then read how to build a wholesale program from scratch, and the wholesale marketplace comparison if you would rather buyers found you.
Guides
How to Find International Distributors for Your Product
How to find an international distributor for your product: pick one market, where distributors are listed, what they ask for, and how to handle exclusivity.
7 min readIncoterms Explained for Brands Selling Wholesale Abroad
Incoterms explained in plain English for a brand quoting its first international distributor: EXW, FCA, FOB, CIF, DAP and DDP, and which to offer.
7 min readHow to Start a Wholesale Business as a Brand Owner
How to start a wholesale business with a product you already sell: check margin, set terms, build a line sheet, find buyers, and ship first orders in 90 days.
7 min readAmazon Handmade vs Wholesale for Makers
Amazon Handmade or wholesale to shops? A plain comparison for makers on price, time per unit, production capacity, and which mix actually pays.
7 min readAmazon FBA Alternatives for Product Brands
The real Amazon FBA alternatives for a product brand: 3PLs, other marketplaces, your own store, wholesale marketplaces, and selling direct to retailers.
7 min readAmazon Account Suspended? Wholesale Is Your Backup Plan
An Amazon account suspended overnight can zero out a single-channel brand. Why wholesale accounts keep revenue moving and how to build the backup early.
7 min readAmazon FBA Fees vs Wholesale Margin: The Real Comparison
What Amazon FBA fees really add up to per unit, how that compares with wholesale margin, and a worked example showing which channel pays more per hour.
7 min readAmazon Vendor Central vs Seller Central: Which One Are You?
Amazon Vendor Central vs Seller Central explained: who owns the inventory, who sets the price, what happens to your margin, and how it compares with wholesale.
7 min readAmazon Business (B2B): Should You Enable It?
A brand owner guide to Amazon Business and B2B selling — what the Amazon B2B channel does, when to enable it, and where it stops short of real wholesale.
8 min readBuilding a Wholesale Website vs Using a Marketplace
A brand owner guide to the wholesale website vs marketplace decision — the tradeoffs of owning your B2B storefront versus listing on a platform.
8 min readEDI and Retail Compliance: What Bigger Buyers Require
A plain-English guide to EDI and retail compliance for brand owners — what chains and large distributors require, what chargebacks are.
8 min readFaire Alternatives for Wholesale Brands (2026 Comparison)
A brand owner comparison of Faire alternatives for wholesale — Tundra, Abound, Handshake, and direct outreach — with the tradeoffs of each and when to use them.
8 min readHow to Add Wholesale to Your Shopify Store (2026 Guide)
Set up wholesale on Shopify without a second website: create a B2B channel, gate trade pricing, and start taking bulk orders from real buyers.
8 min readHow to Build a Wholesale Program From Scratch
Build a wholesale program from scratch: terms, pricing tiers, a line sheet, and a repeatable process for winning and keeping B2B buyers.
9 min readHow to Diversify Revenue Beyond a Single Channel
How to diversify revenue beyond Amazon by adding wholesale and B2B channels, and why one-platform dependence is the risk most brands ignore.
8 min readHow to Get Repeat Wholesale Orders
Retention tactics that turn one-time B2B buyers into recurring accounts. How to get repeat wholesale orders, time your reorder nudges.
8 min readHow to Grow From One Buyer to a Wholesale Pipeline
You landed your first wholesale buyer. Here is how to turn that single win into a real wholesale pipeline of steady, repeatable B2B deals for your Amazon brand.
8 min readHow to Sell Off Amazon: Diversifying Your Sales Channels
A practical guide for Amazon brand owners on how to sell off Amazon, reduce platform dependence, and build durable B2B and wholesale revenue you actually own.
8 min readHow to Sell on Faire: Setup, Pricing and Getting Found
A brand owner guide on how to sell on Faire — setting up your shop, pricing for the platform, getting found by retail buyers.
8 min readHow to Sell Wholesale Internationally (Cross-Border Basics)
How to sell wholesale internationally without getting burned: cross-border pricing, shipping, payment terms, and finding overseas B2B buyers.
8 min readHow to Sell Wholesale on Etsy or to Etsy Sellers
Wholesale on Etsy, honestly assessed: supplying Etsy sellers, the B2B angles that exist, and using Etsy traction to win real wholesale accounts.
8 min readScaling Wholesale: From Side Channel to Main Revenue
Scaling wholesale from a side experiment into your biggest channel: the stages, the systems to add at each one, and when B2B takes over.
9 min readShould You Hire a Sales Rep or Broker? (Sales Rep vs Broker)
A brand owner guide to the sales rep vs broker decision — what each does, how they get paid, when outsourcing your wholesale selling makes sense.
8 min readTurning an Amazon Best-Seller Into a Wholesale Brand
How to leverage an Amazon bestseller into wholesale — using your sales rank, reviews, and proven demand to win B2B buyers and build a second revenue channel.
8 min readWholesale Fulfillment: Shipping B2B Orders at Scale
A practical guide to wholesale fulfillment for Amazon brand owners: how to ship palletized B2B orders, price freight, and set delivery terms.
8 min readWholesale KPIs: What to Track as You Grow
The wholesale KPIs that actually matter for a growing B2B program — from outreach reply rate to reorder rate and revenue concentration.
8 min readWholesale Marketplaces Compared (Faire, Tundra, Abound)
Wholesale marketplaces compared: Faire, Tundra and Abound on fees, buyer mix and reach, plus where each one fits in your channel strategy.
8 min read