Plans grant a monthly Buyer Credits allowance. Credits cover product analysis, segment research, lead discovery, contact verification, AI emails, and AI calls — no extra subscriptions, no per-seat fees.
Run one live mini-campaign before deciding
250 trial credits (one-time)
Test the waters with one product
1,000 Buyer Credits / month
Run multiple product campaigns in parallel
5,000 Buyer Credits / month
High-volume B2B outreach
20,000 Buyer Credits / month
Custom volume + dedicated setup
Custom credit volume
Paid plans go through our PCI-DSS secured checkout. The CTA above takes you to signup.
What every plan unlocks
Capabilities reflect the same plan rules the launch flow enforces server-side — so what the table says is exactly what your wallet can do.
| Feature | Free Trial | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Included Buyer Credits | 250 trial | 1,000 / mo | 5,000 / mo | 20,000 / mo | Custom |
| Active campaigns | 1 at a time | 1 at a time | Unlimited | Unlimited | Unlimited |
| AI email campaigns | |||||
| AI follow-up calls (Premium Complete campaigns) | |||||
| CSV export of leads | |||||
| Priority processing | |||||
| CAN-SPAM compliance | Built in (all plans) | Built in (all plans) | Built in (all plans) | Built in (all plans) | Built in (all plans) |
| Best for | First-time exploration | A single product test | Multi-product workspaces | High-volume teams | Custom contracts |
Lead packages
Every campaign you launch picks one of two lead packages. Your workspace plan covers both — the tier just changes per-lead cost and what Atlas, Penn, and Aria deliver.
Classic tier
1 credit / lead
Cold-email volume at the lowest cost per touch
Premium tier
5 credits / lead
Email + voice follow-up on every lead Aria can reach
What credits buy
Per-action pricing used by the launch flow when computing credit reservation. Same numbers as /dashboard/credits.
Buyer Credits
Plan grants give you credits
Each plan ships with a monthly Buyer Credit allowance. Top-ups stack on top and never expire.
Reserved at campaign launch
Credits are reserved when you launch a campaign — the exact cost (lead volume × per-lead engines + base fee) is shown upfront.
Refunded if a campaign is cancelled
If a campaign is cancelled, the unused reserved credits return to your wallet automatically — no support ticket needed.
Free to explore
Editing drafts, duplicating campaigns, and analyzing products do not consume credits.
Honest answers about how the platform actually works.
What is the difference between Classic and Premium Complete campaigns?
Every campaign you launch picks one of two lead packages. Classic (1 credit per lead) is email-only — Atlas finds matching companies and decision-maker emails, and Penn handles the outreach. Premium Complete (5 credits per lead) layers in verified phone numbers and unlocks Aria, our AI voice agent, for follow-up calls. Pick Classic when you want efficient cold-email volume; pick Premium when you want voice follow-up on every lead.
Is the system actually sending real emails right now?
Yes. Our own AI email engine sends real AI-personalized outreach with CAN-SPAM compliant footers, unsubscribe links, and a workspace-level suppression list. Our AI voice agent handles the follow-up calls on Premium Complete campaigns. Every campaign you launch is real outbound.
How does billing work?
Subscription billing is live. Pick a plan from /dashboard/credits and you'll be redirected to our PCI-DSS secured checkout. Your wallet is automatically topped up with the plan's monthly credit allowance, and renewals happen automatically. You can update payment method, view invoices, or cancel anytime from your billing portal.
What happens to my credits if I cancel a campaign?
Credits reserved at launch are refunded automatically when a campaign is cancelled — no support ticket needed. The unused portion goes straight back to your wallet, audit-logged in the credit ledger.
Do drafts cost credits?
No. Editing drafts, duplicating campaigns, and analyzing products do not consume credits. Credits are reserved only when you click "Launch campaign".
Can I export campaign leads?
Yes — CSV export of verified campaign leads is included on Growth, Scale, and Enterprise plans. Free Trial and Starter focus on running campaigns inside the dashboard.
Where do you source contacts from?
Our own in-house discovery engine: multi-state US company search, AI website analysis for decision-maker names + titles, and a deliverability probe that verifies every email before send. No leaked databases — and no contact ever appears in a campaign without provenance.
Enough to analyze one product, generate buyer segments, and run a real mini-campaign. No credit card required — upgrade only if it works.