Pitching Retailers as an Amazon Brand

You have something most first-time wholesale brands do not: evidence. Sales velocity, review counts, a Best Seller badge, a category rank. Used well, that shortens a retail buyer’s decision from months to a week. Used badly — pasted into a generic pitch — it reads as bragging.

These guides show how to build the pitch around that evidence, what a line sheet for an Amazon brand looks like, how to email a buyer or a distributor cold, when to send samples, and what “retail ready” means before the first purchase order.