The ASINBuyer blog
Sell your Amazon product wholesale — to real B2B buyers.
Practical playbooks for Amazon brand owners who want a channel they own: finding buyers, cold outreach that actually gets replies, pricing and terms, and scaling beyond the marketplace.
B2B Cold Email That Gets Replies (With Before/After Examples)
What makes a b2b cold email get replies instead of ignored — subject lines, first lines, one clear ask, personalization, and deliverability, with real rewrites.
9 min readWholesale foundations
Distributor vs Wholesaler vs Retailer: A Brand’s Guide
Distributor vs wholesaler vs retailer explained for Amazon brand owners — how each buyer type buys, their margins and MOQs, and which one to target first.
8 min readHow to Sell Wholesale on Amazon (Brand Owner Guide, 2026)
A brand owner’s guide on how to sell wholesale on Amazon: why to open a B2B channel for a product you already sell retail, how the model works, and the first steps.
9 min readFinding B2B buyers
Faire vs Direct Wholesale: An Honest Comparison for Brand Owners
Faire vs direct wholesale — an honest comparison of fees, control, buyer discovery, and margin, plus when to use a marketplace like Faire and when to reach buyers directly.
9 min readHow to Approach Retail Buyers (And Actually Get a Yes)
A plain guide for brand owners on how to approach retail buyers and category managers — the research, the pitch, and the numbers buyers care about most.
9 min readHow to Find Wholesale Buyers for Your Amazon Products (2026 Guide)
A practical, step-by-step guide for Amazon brand owners on finding real B2B and wholesale buyers for their products — where they are, how to reach them, and how to close.
9 min readHow to Get Your Product Into Stores (From Amazon-Only to Shelf)
The full path from an Amazon-only brand to shelf space — start local, build a line sheet, send samples, reach buyers, and decide between distributors and direct.
10 min readCold outreach that works
Cold Email Templates for Wholesale Outreach (6 That Work)
Six copy-paste cold email templates for wholesale outreach to distributors and retail buyers — plus a breakdown of why each one works and what to change for your product.
10 min readHow to Follow Up on Cold Emails (The Sequence That Gets Replies)
How to follow up on cold emails for B2B and wholesale outreach — the timing, number of touches, what to write each time, and when to stop, so more buyers actually reply.
9 min readAI & automation
Deals, pricing & terms
How to Price Wholesale Products (With a Worked Example)
How to price wholesale products as a brand owner — keystone markup, MSRP, tiered pricing, and protecting your Amazon price, with a simple worked example.
9 min readHow to Write a Line Sheet for Wholesale (With a Sample Structure)
Learn how to write a line sheet for wholesale buyers — exactly what to put on it, how to lay it out, and how to use it in outreach so buyers can place an order without a call.
9 min readMOQ and Wholesale Terms Explained (Plain English for Brand Owners)
A plain-English guide to MOQ and the wholesale terms every Amazon brand needs when selling to buyers — Net-30, FOB, case packs, MAP, and more, with what each one really means.
9 min read