Amazon Business (B2B on Amazon) · 22 articles
Amazon Business: Selling B2B Inside Amazon
Amazon Business is the B2B side of the marketplace: registered businesses, tax-exempt purchases, quantity discounts and pay-by-invoice. For a seller it is the cheapest way to see whether businesses buy your product in cases, because the buyers are already there and the tooling is switched on in Seller Central.
It is also where many brands stop, which is a mistake: the buyer belongs to Amazon, the margin carries the referral fee, and a distributor will never place a purchase order through it. These guides cover how to set it up properly, what the business buyers behave like, and when to take the same buyers off-platform.
Guides
Amazon Business Prime for Sellers: What It Changes on Your Side
Business Prime is a buyer-side subscription, not a seller programme. What it means for your offers, how to stay visible to those accounts, and its retail equivalent.
6 min readAmazon B2B vs Wholesale Direct: The Economics of One Order
The same 48-unit order sold through Amazon Business and sold direct to a store, fee by fee, so you can see where each channel makes and loses money per unit.
6 min readAmazon Business Fees for Sellers: What You Pay on B2B Orders
The fees that apply to Amazon Business orders, which ones change on large orders, what Pay by Invoice can cost, and a worked example against a wholesale order.
6 min readAmazon Business vs Wholesale: Which Channel Should a Brand Build?
A strategic comparison of Amazon Business and real wholesale for an Amazon brand: control, customer ownership, dependency, growth ceiling and how to sequence both.
6 min readAmazon Business Analytics for Sellers: Reading the B2B Data
Where the B2B numbers sit in Seller Central, which reports split business orders from consumer ones, and how to turn that data into proof a retail buyer trusts.
6 min readAmazon Business Net Terms: What They Mean for a Seller
How Pay by Invoice gives business buyers net terms on your listings, when you get paid and who carries the risk, and how that differs from net 30 with a retailer.
6 min readAmazon Business Tax Exemption for Sellers: ATEP Explained
What the Amazon Tax Exemption Program does on the seller side, what you keep and what Amazon handles, and how resale certificates work once you sell to stores.
6 min readWho Buys on Amazon Business? The Buyer Types a Seller Sees
The organisations behind Amazon Business orders, how each one buys and reorders, which of them are resellers, and who is missing from the list entirely.
6 min readAmazon Business Account From the Seller Side: What You See
What an Amazon Business account looks like in Seller Central once business orders flow: order flags, B2B reports, organisation types, and what Amazon withholds.
6 min readAmazon Quantity Discounts for Sellers: How to Design the Tiers
How quantity discounts work under your business price, how many tiers to set, and a worked example that shows where each tier lands against your FBA cost.
7 min readHow to Set Business Prices on Amazon as a Seller
Where business prices live in Seller Central, how to set them per ASIN and in bulk, how to pick the number against your FBA cost, and what they cannot do.
7 min readAmazon Business B2B for a Brand Owner: A Channel Strategy
How a brand owner should run Amazon Business B2B: price coherence across channels, reseller leakage, what business orders reveal, and when to open wholesale.
7 min readAmazon Business Certification: Which Credentials Buyers Filter On
There is no certificate for selling on Amazon Business, only seller credentials buyers filter on. Which ones matter, how to add them, and why they open retail doors too.
6 min readAmazon Business Request for Quote: How to Win One as a Seller
How the Amazon Business quote request works, where it lands in Seller Central, how to price a quote from your fees up, and where your floor should be.
6 min readHow to Sell on Amazon Business: Setup Guide for Sellers
Step-by-step setup for selling to business customers on Amazon: business prices, quantity tiers, your business profile, tax exemption, invoice terms and the B2B reports.
7 min readAmazon Business as a B2B Marketplace: Where It Ends for a Brand
A seller’s map of Amazon Business: what business buyers get, which B2B features live in Seller Central, what it never does, and where real wholesale begins.
7 min readAmazon Business PunchOut: What It Means When a Company Buys You
PunchOut links a buyer’s procurement system to Amazon Business. What those orders look like, why you configure nothing, and what they reveal about your wholesale market.
6 min readAmazon Business Quantity Discounts: Setting Tiers That Hold Up
How quantity discounts work on Amazon Business, how to set the tiers, how to compute each one from your FBA fees, and how to keep them above your wholesale price.
7 min readAmazon Business Bulk Orders: How B2B Buyers Buy in Quantity From You
How bulk orders from Amazon Business customers reach a seller, what to set up so they happen, how FBA copes with a 200-unit order, and when a buyer should go direct.
6 min readAmazon Business Invoices: What Buyers Get and What You Owe
How invoices work on Amazon Business orders: what the buyer downloads, what a seller must provide, the PO and tax lines that matter, and how a wholesale invoice differs.
7 min readAmazon Business Pricing for Sellers: Business Price and Tiers
What Amazon Business pricing is from the seller side, how to set a business price and quantity discount tiers, and how to keep them above what your stockists pay.
7 min readAmazon Pay by Invoice: How It Works for the Seller
What Pay by Invoice does to your disbursements, who carries the credit risk, how to read those orders in Seller Central, and how real net terms differ.
7 min read